About LushCubs

Lush Cubs was born out of a frustratingly every day observation.

Children go through several changes of clothing each day. These clothes sit right next to their delicate skin and yet, most are made with harsh dyes, synthetic fabrics, plastic buttons and nickel trims. Not only are these materials unfriendly to the skin, they can also have long-term effects on a child’s health. That realization didn’t sit right with us.

As parents, we began searching for clothing that was genuinely safe, breathable and comfortable, not just cleverly marketed as “natural.” When we couldn’t find what we were looking for, we decided to create it ourselves.

We set out to design clothing that kids love to wear- bright, playful, and full of personality, while being kind to both children and the planet.

Lush Cubs was founded in 2026 with a mission to rethink children’s clothing. Rooted in India’s rich textile heritage, we blend creativity with conscience. Every piece is made from organic fabric. Carefully crafted with love and passion. Even our paper tags are made up of recycled materials that carry seeds which can be germinated for a lush green plant. Our production methods are ethical and support local artisans and communities.

From thoughtful designs and styles to nature-inspired prints, our collections celebrate childhood in all its messy, magical glory. We're not just building a brand- we are nurturing a movement toward mindful fashion.

At Lush Cubs, looking good and doing good go hand in hand. And we’re just getting started.